Winterbach, Germany – The global transition to renewable energy, the development of network infrastructure, and higher energy requirements have all significantly increased the demand for PFISTERER’s solutions. As a technology company specializing in cable and connection solutions for power grids, this drives PFISTERER to grow internationally in every area of its business. In order to further build on its market position, PFISTERER has completely overhauled its brand identity and now presents itself as a modern, self-confident, and approachable partner. The website forms the centerpiece of the relaunch, serving as a digital home for all stakeholders and offering comprehensive information and interaction opportunities with the brand – in keeping with the claim: Your Power Connection.
REPOSITIONING FOR GLOBAL MARKET OPPORTUNITIES
“For us, the market relaunch is more than just a new look – it reflects our potential, our innovative power, and our ability to actively help shape the industry. This reorientation will sustainably support us on our journey into the future,” says Gregor Vollbach, Head of Marketing & Communications at PFISTERER. The new brand identity is attuned to the dynamic challenges of the global energy market. It reflects the identity of the PFISTERER company, which has established itself as an innovative provider of technology with a strong commitment to quality. PFISTERER’s products are used everywhere where power networks are installed, connected or expanded. Around the world, they provide numerous interfaces for the safe and reliable flow of electricity – from power generation to distribution. The claim “Your Power Connection” is a clear promise to both internal and external stakeholders and emphasizes the human elements behind the company’s success – passionate, international teams that have made PFISTERER a player on the global market and help set the pace of the energy markets with custom solutions.
TIMELESS DESIGN AND INTERNATIONAL RECOGNIZABILITY
A central element of the new brand identity is the revised logo. “Electrical energy means movement and dynamism. PFISTERER helps make sure that electricity gets where it’s needed. And the same time, our name is known in the industry around the world and stands for safety and reliability. These elements are reflected in our logo,” explains Dr. Konstantin Kurfiss, member of the Board of Directors of PFISTERER. The new signet is internationally comprehensible and versatile. All in all, the new brand identity deliberately emphasizes lasting value over short-lived design trends. PFISTERER has stayed anchored in its visual identity with red as the main color, while also orienting itself to the future and the digital world with its branding. The new identity brings together a high degree of recognizability, modernity, and internationality, thereby strengthening the position of PFISTERER as a globally acting, independent technology company.
GLOBAL ROLL OUT AND LONG-TERM FOUNDATIONS OF THE BRAND
The relaunch, beginning with the new website and a completely revised brand identity, marks the start of the global roll out. PFISTERER will successively establish the new brand identity at its international locations, strongly supported by its highly engaged global teams, which play an active role in shaping the future development of the company.
ABOUT PFISTERER
PFISTERER is a globally leading and independent technology company with head offices in Winterbach near Stuttgart, Germany. The company develops, produces, and sells solutions for the insulation and connection of electrical conductors for interfaces in power networks – from the generation to the transmission to the distribution of electrical energy – on land, at sea, and in the air. With its powerful innovation, state-of-the-art production capabilities, and global sales network, PFISTERER offers advanced solutions for the challenges of electrification. Since its founding in 1921, PFISTERER has established itself internationally as a pioneer in modern energy infrastructure and is an attractive employer in a future-oriented industry with exciting development opportunities for more than 1200 employees at 17 sites and five production facilities around the world. Karl-Heinz Pfisterer, grandson of the company’s founder, has made decisive contributions to this development since the 1970’s and today is the Chair of the Supervisory Board.
PRESS CONTACT FOR FURTHER QUESTIONS
Gregor Vollbach
Head of Marketing & Corporate Communications
PFISTERER Holding SE
Rosenstraße 44
73650 Winterbach
Germany
Tel.: +49 (0) 7181 7005 487
E-Mail: gregor.vollbach@pfisterer.com
Web: www.pfisterer.com
